Consolidated Initial Engagement Strategy

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Pre-Round 1: Initial Engagement Strategy

 

Company:  NovaPac Team 1

  1. What are your immediate priorities to kick off this project successfully?

understanding stakeholders with ADKAR processing questions to plan process and communication

 

  1. Which 2-3 stakeholders (leaders) do you perceive as most critical to engage first, and why? What are their likely initial adoption levels for NovaPac (Unaware, Awareness, Interest, etc.) before you interact with them?

Sales & Marketing: need to sell the product which is producted on the line, unaware
OPs: need to use the new line, unaware
R&D: need to drive the innovation, Interest

 

  1. What are your initial thoughts on how to approach these critical leaders (individually, as a group, specific messages) to build awareness and begin to understand their perspectives?

1. short kick-off in the group
2. individual 1:1 afterwards (invited before the kick-off)